The National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) has clarified an earlier statement seeking to ban alcohol endorsements for artists.
Responding to concerns raised by several creatives online, including musician Bien, the Authority stated that they are regulating access and exposure, especially where it blurs the line between lifestyle and addiction.
Taking to his Instagram stories, the musician had criticized the move and termed it as fake morality, citing the government’s earlier move to ban betting endorsements for creators.
NACADA makes clarification on plans to ban alcohol endorsements for artists. Photo: Courtesy.
“These bans affect the creative and advertising industries heavily. Pretending to care about the very youth they are killing. Then you wonder why unemployment is so rampant,” Bien wrote on his Instagram stories.
NACADA however emphasized that their intentions remain pure, noting that the youth are the primary targets of online, influencer-led alcohol marketing.
The authority moreover laid out statistics bordering a crisis, pointing out that alcohol is the most abused substance, with first exposure starting as early as 13 years old.
Talking on the issue of unemployment, the state corporation revealed that it was collaborating with county governments and partners to create treatment jobs, prevention programs, peer mentorship roles, and youth-led media projects that shift the narrative without harming lives.
This comes after the National Policy on the Prevention of Alcohol, Drugs and Substance Use (2025) proposed stricter measures in the control of alcohol and drug abuse in the country.
