The Standard Chartered Nairobi Marathon has received a refreshing boost this year, as Kenya Wine Agencies Limited (KWAL), through its Heineken 0.0 brand, announced a Ksh 10 million sponsorship package.
This marks the second major show of support by Heineken 0.0 since its Kenyan debut in 2022, and it doubles last year’s contribution of Ksh 5 million.
The partnership will see KWAL sponsor the 21‑kilometre half‑marathon, showcasing its non‑alcoholic portfolio led by Heineken 0.0 and Savanna 0.0 cider.
According to Dr Senorine Wasike, KWAL’s Head of Marketing, the collaboration reflects the company’s mission to promote healthier lifestyles. “We are pleased to partner with SCNM to encourage Kenyans to embrace fitness and wellness through sport,” she said during the sponsors’ breakfast in Nairobi.
Beyond the race, the sponsorship also supports the Future Makers Program, an initiative tied to the marathon that focuses on economic inclusion for disadvantaged youth.
Dr Wasike emphasized that the event is more than a sporting spectacle, describing it as a platform that uplifts communities while aligning with Heineken 0.0’s health‑conscious values.
Prudence Mutembei, Senior Brand Manager for beers at KWAL, added that Heineken 0.0 is designed for consumers who want to enjoy the social experience of beer without alcohol or excess calories. “It allows people to stay true to their fitness goals while still enjoying a premium beverage,” she explained.
The non‑alcoholic drinks category is experiencing rapid growth in Kenya, driven by young adults and professionals who are increasingly prioritizing wellness. Gen Z in particular is embracing low or zero‑alcohol options, a trend that has fueled notable expansion in the market.
With this bold sponsorship, KWAL is not only backing Kenya’s premier marathon but also reinforcing a cultural shift toward healthier living.
