Spotify has launched an in-app direct messaging feature for its users.
The new feature will only be available to users above 16 years of age, allowing the sharing of podcasts, songs and audiobooks to other users within the app.
The feature accessible from the “Now Playing” screen also includes features such as message request acceptance, user blocking and encryption as added safety features.
The feature allows users to react to messages with emojis and send text responses.
It also allows users to form communities and deepen their connections based on their shared musical tastes, a move that could be a game-changer for Kenyan artists and creators.
Spotify further announced that it would begin rolling out the new messaging feature for both free and premium subscribers this week.
