Digital Content creator and comedian Njugush has recently revealed that many brands and clients often complain that his rate card is too pricey when approaching him for influencer and endorsement deals.
Njugush however defends his rates stating that they are carefully calculated based on factors such as data, research, and his ability to meet client expectations.
Njugush moreover said his rates reflect the value he brings to a brand, emphasizing that his extensive experience in the industry has taught him when to charge premium rates and when to be more flexible.
He also highlighted that he initially did many free jobs before establishing himself.
“Brands often feel my rate card is too expensive,” he said. “But my pricing is research-based. The value I provide matches what I charge. I’ve been in this field for ten years, so I know when to raise or lower my rates. And to be honest, I did a lot of free work when I was starting out.”
The comedian further admitted that he sometimes inflates his rates intentionally to discourage brands he feels would be difficult to work with or those whose key performance indicators he might not meet.
“I use a high rate card as a polite way to turn down certain jobs,” he explained. “For brands I’m not confident about working with or meeting their expectations, I give a high quote. The challenge comes when some of these brands actually agree to the inflated rates—that’s when I have to be honest and turn them down.”
Njugush is among the best Kenyan comedians who are making moves in the comedy industry and draw a large number of fans.
