Athletics Kenya have landed a major scholarship from a gaming firm.
The sponsorship will last for the remainder of 2024/2025, 15 million in prize money.
The sponsorship will cover Cross-Country series and the entire 2024/2025 Track and Field Series all the way to the National Championships for both events.
Photo: Courtesy
The announcement was made in a joint ceremony in Nairobi.
The event graced Athletics Kenya President Lt. Gen (Rtd) Jackson Tuwei and selected athletes led by the reigning women’s marathon record holder Ruth Chepngetich.
Under the new partnership, the series will be expected to highlight a new prize money structure for the top ten finishes in the senior category, and the 2km loop during the National Cross- Country Championship.
Winners in the three categories will be awarded Ksh. 150,000 for senior category, Ksh. 100,000 for the U-20 category and Ksh. 50,000for the 2KM loop.
According to citizen digital, the new sponsorship will headline ‘Road to Tokyo’ campaign leading to the 2025 world Athletics Championship in Tokyo.
The package will include sponsorship of training camps and trial runs.
During the launching of the partnership, Betika Group CEO said that the partnership would be a testament to continued support for Kenya athletics.
The CEO added by saying that athletics have always been source of pride for our nation, and we are honored to play a vital role in nurturing talent and ensuring our athletes have every resource to excel on the world stage.
