President William Ruto on Tuesday, February 10, presided over the launch of Safaricom’s new product, Ziidi Trader.
The launch, held at the Nairobi Stock Exchange (NSE) in Westlands, Nairobi, highlighted how the platform broadens market access for all Kenyans.
The new service is designed to remove long-standing barriers that have historically excluded many potential investors, bringing opportunities closer to the public.
President Ruto Presides Over Launch of Safaricom’s Ziidi Trader. Photo: Courtesy.
By integrating stock trading directly into the MPESA platform, millions of Kenyans including youth and women, now have simple, affordable, and convenient access to investments in shares, bonds, and other products listed on the NSE.
The move allows ordinary citizens to buy company shares directly, without the need for intermediaries, marking a significant step toward inclusive ownership and economic growth.
Ruto further announced that starting Friday, February 13, 2026, Kenyans will be able to buy shares of Kenya Pipeline Company (KPC) directly from their phones.
The move is part of efforts to make investing more accessible to all citizens.
Ziidi Trader, a new product within the M-Pesa app, allows users to buy, sell, and track shares listed on the Nairobi Securities Exchange in real time.
The platform uses existing M-Pesa KYC credentials and PINs to authorize trades, ensuring a seamless experience.
Safaricom has appointed Kestrel Capital as the sole broker for all trades on Ziidi Trader, further streamlining the process for investors.
The launch is expected to open up opportunities for millions of Kenyans, including youth to participate directly in the stock market.
