Safaricom has warned its users against engaging with a website claiming links to its Ziidi Trader platform.
The firm cautioned that the site is neither authorised nor affiliated with the telecommunications company.
In a notice, Safaricom cautioned users against sharing personal or financial information through the website and urged customers to use only official channels.
The company specifically flagged the website “ziiditrader.com”, stating that it has no association with Safaricom.
“Please note that the website ziiditrader.com has no association with Safaricom,” the company said in the notice posted on its official platforms.
Safaricom warned customers not to disclose sensitive details, including personal information, mobile phone numbers, M-PESA PINs or banking credentials.
The company reiterated that it does not request private account information from customers and advised users to remain vigilant against possible fraud attempts.
“Do not share your personal details, phone number, M-PESA PIN, or bank information. Safaricom will never ask you for your private credentials,” the notice added.
Safaricom further clarified that the official and authorised Ziidi Trader platform can only be accessed securely through My OneApp.
Users were therefore encouraged to verify the platforms they use before entering any personal or financial information and to avoid clicking or engaging with suspicious links.
The company further urged customers who encounter suspicious activity or suspected fraudulent platforms to report the incidents through designated reporting channels such as SMS code 333 or via My OneApp.


