First Lady Mama Rachel Ruto has officially unveiled the survivor-and-mother-led My Dear Daughter campaign.
The launch took place at Ole Sheda Grounds in Narok County, on Tuesday, 25 November 2025.
This was during the national launching of the 16 Days of Activism Against Gender-Based Violence (GBV).
According to the first lady, the campaign is to end Female Genital Multilation (FGM).
She also emphasized that FGM and child marriages are not cultural rites of passage but rather described them as theft of life.
She further assured that the program was not meant to eradicate culture and called upon fathers to safeguard their daughters while also insisting that communities should focus on the future rather than defending past actions
