The Football Kenya Federation (FKF) has announced a Ksh15 million sponsorship deal with the Ministry of Tourism.
The partnershi was officially unveiled on Wednesday, August 6, 2026.
This will see the integration of the iconic Magical Kenya brand across various football platforms to leverage the Harambee Stars’ newfound popularity.
As part of the Ksh15 million deal, there will also be co-branded match-day promotions, digital campaigns, branded merchandise and fan engagement activities, all designed to highlight Kenya’s tourism.
The partnership will target younger and experience-driven audiences in regional markets.
