The Head of the creative economy, Dennis Itumbi has disclosed the government’s plan to introduce TikTok monetization in Kenya.
Speaking during the memorial service of KK Mwenyewe, Itumbi stated that the government would engage with TikTok Global to address concerns raised by content creators in Kenya.
He also said that if the platforms failed to meet their demands, Kenya would consider launching its own TikTok-adjacent paid platform.
Itumbi emphasised that to achieve this, the a need for unity and for presenting the appeal to the social media giant collectively.
He disclosed that the government would be seeking out comedian and media personality Eddie Butita to organise the event.
“We need to come together to have a strong movement that can negotiate. Having saying that, I will invite TikTok Global and invite my friend Butita to offer his media company to organise us and we have a one-day thing. I will bring the Top Leadership of TikTok. TikTok is a private company, so the government can only do so much”
